The partner founders call before burnouts and bloated backlogs.

At Thynkwhy, I help early-stage startups and indie founders go from idea chaos to strategic clarity — FAST. Whether you’re launching an MVP, validating an idea, or figuring out what to build next, I bring the product thinking, user insight, and go-to-market firepower to move you forward - minus the fluff, the jargon, or the bloated retainers.

25+

founders supported across SaaS, FinTech, RegTech and HealthTech.

Think of me as your plug-in product brain - strategy-first, founder-friendly, and obsessed with helping you build what matters.

👋 Hi, I’m Anita. After 14+ years building, scaling, and shaping products through deep market, consumer, and category research - for both global giants, scrappy startups early-stage founders, I got tired of watching smart people waste time on investor-flavoured fluff and generic roadmaps , and products no one actually wanted.

So I created ThynkWhy - to give founders a simpler way to cut through the noise and build what really matters.

I now work with organisations and early-stage founders to improve product propositions, find market-fit, and deliver data-led Go-To-Market strategies - with extensive market research, insights, and competitor benchmarking.

Clients trust me because I don't overcomplicate things. I ask the right questions, work fast, and always leave them with clarity and momentum.

"Had an amazing product discovery session with Anita from ThynkWhy. We started with a rough idea, and by the end, we had real clarity on what we’re building, who it’s for, and why it matters. Anita has a great way of asking the right questions and helping you see things clearly. If you're building something new and feeling a bit unsure — she’s the person to talk to."

Elsy Solutions

The insights helped us pivot and launch successfully; we couldn't have done it without your expertise and pitch the MVP to Banking firms.

UK based Regulation Technology SaaS

★★★★★

★★★★★

What I Do (So You Can Stop Guessing)

Product Direction Sprint

Get clear on what you're building and why it’ll win.

90-Day Roadmap Reset

Product Workshops ( Hands-on)

We nail your positioning, sharpen your value prop, and map your first traction moves.

We create a short, sharp product plan that fits your goals and capacity.

Bespoke sessions to test ideas, map MVPs, train teams, or get unstuck—live and fully hands-on.

Stop building blindly. Prioritise like growth depends on it.

Less theory, more traction.

PM on Demand

A product brain on your side - without the full-time hire.

Go-To-Market Ready Sprint

Product Health Tracker

I slot into your business part-time to lead product, tighten delivery, and help you ship

Turn your idea into a launch plan that doesn’t flop

We map out your go-to-market like a product: positioning, messaging, early traction channels, and launch moves.